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5 FREE AND EFFECTIVE VIDEO MARKETING TOOLS

from mywebpresenters.com

Slowly but surely, video is taking over as the preferred medium for brands looking for a better way to connect with their audience. Not only does it offer a more engaging method of communicating, but a method that is arguably more effective as well. According to comScore, 64% of website visitors are more likely to buy a product from an online retailer after watching a video.

The statistics on internet video are very encouraging, but surprisingly, many businesses are still hesitant about taking the plunge. For some marketers, the belief that integrating this channel into their strategy being a cost prohibitive move is the biggest roadblock. Contrary to popular belief, the internet element has made investing in video more cost effective than ever.

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The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

from REELSEO by  David Waterhouse -Guest Expert
october global video ads 007 200x121 The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors – October was not a month for the faint of heart.

Recent research has found that the secret to social video success is creating content that elicits the strongest emotions from its viewers. Well, in October those levels were turned up to 11 as advertisers from a range of different verticals released a stack of action-packed, adrenalin-charged videos that set pulses racing across the web.

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What’s the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Publicado em 09/12/2012, por em ReelSEO.

from REELSEO site
youtube length time 200x151 Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on Facebook, Twitter and in the blogosphere.

The data is pretty interesting.

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Samsung Galaxy Camera GC100

Publicado em 28/11/2012, por em smartphone.

from gsmarena.com

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Panasonic GH3 real-world test (pre-production firmware)

Monday, 05 November, 2012 22:41

post at  eoshd. com

GH3 real world test

This report is based on a pre-production model.

The GH3 is Panasonic’s most far-reaching attempt yet to take on Canon’s DSLR-market domination. So popular were Canon’s DSLRs for video that they were able to found the entire Cinema EOS business on the back off it (and in doing so, arguably they turned their back on the enthusiast DSLR video market).

But there was always a dark horse and that camera was the Panasonic GH2, with a better image and feature-set than any APS-C Canon DSLR for video. Now the dark horse has come of age but question marks remain. Is the mass market educated enough to choose more discerningly when it comes to DSLRs and DSLMs?

And is the GH3 good enough?

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Panasonic Showcase Camera Technology For Wildlife Film Making

from www.4rfv.co.uk

Panasonic Professional Camera Solutions is set to make a host of unique and exciting announcements to the wildlife videography and film making industry at Wildscreen Festival in Bristol. 
Amongst the announcements will be news about Panasonic ProAV camera solutions provided for the creation of Disneynature’s Chimpanzee with a special sponsored screening of the new film in association with Panasonic scheduled for Sunday 14th October, the opening day of Wildscreen
Along with the Disneynature announcement will be news about the use of Panasonic ProAV camera equipment in Antarctica, a region of the world where Panasonic camera technology has been used before to create pioneering nature films such as the BBC’s Frozen Planet.

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Seven Reasons for Returning to Film Photography.

by Jason Row from www.lightstalking.com

A quick look on eBay will reveal thousands of low use, high quality film cameras for incredibly low prices. It is perhaps the best time ever to buy a film camera, but why would you want to go back to film when today’s digital cameras produce such stunning images. Well, here are some reasons.

The Look of Film.

Many photographers today spend huge amounts of camera time and post processing time to try and recreate the film look. There is a definite and pleasing look to the quality of film, it’s impossible to describe with mere words and it’s not necessarily a better look than digital, its just different. So the easiest way to create the film look?  Use a film camera.

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Almost Perfection – 1st Test of a SLR Magic HyperPrime CINE 35mm T0.95 prototype

Publicado em 02/10/2012, por em eoshd, SLR Magic.

from 3d-kraft.com

 

You love to shoot at available light with a wide open aperture, razor sharp details and smooth & creamy bokeh? You like shooting “half” portraits at the classical viewing angle of a 50mm full frame equivalent but you prefer using a mirrorless camera with an APS-C or Micro FourThirds sized sensor? If you say ‘yes’ and ‘yes’, then SLR Magic may have a lens making you even more addicted and enthusiastic with their upcoming HyperPrime CINE 35mm T0.95. It is pushing the 35mm limit to a new level.

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Test footage from the pre-release Panasonic GH3 at Photokina

Saturday, 22 September, 2012 00:18

from Eoshd.com

This week I was loaned a GH3 body for a short time at Photokna by Panasonic. This test footage was shot in 1080/25p ALL-I mode at 72Mbit, with two slow mo-sequences of Pocahontas and the juggler shot in AVCHD 1080/50p at 50Mbit.

I also had a go at grading the GH3 footage with Peter Patten of Apple.

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SONY LAUNCH NEX-VG900 AND A99 FULL-FRAME CAMERAS, VG30 CAMCORDER AND NEW LENSES.

From dslrnewsshooter.com

By technical editor Matt Allard:

Sony announced a plethora of new cameras and lenses today. None of these were a real surprise – the specs and names of these new arrivals have been known for some time thanks to leaks and rumours – but here’s what was released:

A99 body
RX1 (December release)
NEX-6 body
NEX-VG900 (Release date yet to be determined)
NEX-VG30 (November release)
Sony E-mount 16-50mm f3.5-5.6 OSS power zoom lens
Sony E-mount 35mm f1.8
Sony E-mount 10-18mm f4 OSS
Sony A-mount 300mm f/2.8

The Sony NEX-VG900 with LA-EA3 lens adapter and Alpha lens

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Sony A99 Announced

 

from sonya99.com site

 

Sony today announced the Sony Alpha A99, the world’s first full-frame camera to use Sony’s translucent mirror technology. Priced at $2800 and available from October, highlights from the full specification include:

  • 24.3MP CMOS Full-frame Sensor
  • Unique dual AF system – phase detection on sensor
  • Improved BIONZ processor
  • ISO 100-12800, with options for ISO 50 and 25600 with boost.
  • Six frames per second at full resolution, 10fps in cropped mode
  • AVCHD video at Full HD 1080 60/24p
  • Video features include external mic and headphone sockets, clean HDMI output
  • Magnesium alloy body with weather sealing
  • Same XGA OLED viewfinder as A77
  • Design and layout very similar to A77 – essentially a full-frame A77
  • New accessories: Battery Grip, Wireless Remote, HVL-F60M Flash, HVL-F60M Ring LIght, XLR Audio Adapter kit , Hot Shoe Adapter, Screen Protector.
  • New 300mm f2.8 Telephoto Lens
The A99 is already available for pre-order from AmazonAdorama and BH Photo in the USA and Wex Photographic in the UK.

Sony A99

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Panasonic GH3 hands-on report

From ESOHD
Tuesday, 18 September, 2012 19:18

The new Panasonic GH3

Panasonic’s Philipp Wolf showed me the inner-workings of the new GH3 at Photokina today. I was then let loose with the camera to shoot some test footage in 1080/25p ALL-I and 50Mbit 1080/50p mode.

This camera was running firmware version v0.4 and so by no means final yet. What I found impressed me.

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PANASONIC USA POSTS LUMIX GH3 VIDEO PREVIEW

From dslrnewsshooter.com

By site editor Dan Chung:

Panasonic have posted an official product preview video showing their upcoming GH3 – a replacement for the popular GH2. Clearly designed with both stills and video in mind the camera has HD frame rates up to 60P and increased bit rate for video of 50Mbps and 72Mbps in ALL-I. The camera has a new Venus processing engine coupled with a 16 megapixel Live MOS sensor.

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Canon 6D officially announced – a more compact and affordable 5D Mark III

Publicado em 18/09/2012, por em 6D.

From ESOHD.COM
Monday, 17 September, 2012 09:51

Canon 6D full frame DSLR

The full frame Canon 6D has just been formally unveiled as Photokina opens for the press. A competitor to the Nikon D600 (also to be unveiled today) this is a near identical camera to the 5D Mark III in many respects especially video it seems. But like the 60D compared to the 7D, it is cheaper and smaller.

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The Panasonic GH3 is here

from EOSHD site
Monday, 17 September, 2012 13:34

GH3 - now officially announced

Updated version: 17.36 GMT

Described by Panasonic as a semi-professional ‘creative HD hybrid’ and a flagship model for the company, the Panasonic GH3 is finally here – 2 years after the GH2 arrived. The official unveiling answers some of the mysteries too.

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Genesis – is this the Reverie moment for the GH3?

from EOSHD Saturday, 15 September, 2012 17:41

Could this be the moment Panasonic finally get the wider acceptance they deserve for the GH line?

Here’s the first promotional short movie shot on the Panasonic GH3 by Philip Bloom.

As you can see it looks splendid. Some lovely shots in there and great choice of optics. Love the train station set and the tracking shot in the desert cafe. Some nice dynamic range going on there. It is hard to see any flaws image quality wise and dynamic range looks and codec looks much improved over the GH2. There’s a big difference to the camera encoding chip being designed for ALL-I and it being hacked in by changing the firmware.

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PHOTOKINA 2012 – SOME LAST THOUGHTS BEFORE SHOW

from site of photographer Pekka Potka
DateSEPTEMBER 15, 2012 AT 10:10

My Photokina starts “officially” on Monday morning at 11am with Olympus press meeting. Then it goes on with Canon in the afternoon and Leica in the evening. Right now I can´t write about any possible product details but there will of course be new stuff coming. I have known for a few weeks what Olympus has in their pocket. Leica is taking wholly new steps but stays very much Leica, so don´t worry Leica shooters. Unlike many other companies, Leica has kept all their product images in-house and thus avoided seeing them published at internet rumor sites. Breaking NDAs seems to be one of the more popular hobbies these days.

During the next days I have several meetings, some of them just to keep in touch and exchange information. Of these I mention here one in particular. I have on Tuesday a meeting with Mr. Toshi Terada, who is Manager of SLR Product & Marketing Planning Department at Olympus. There has been so much writing about Olympus FT series future and FT-mFT merger in the internet that now is your chance: be free to send me questions to ask, preferably as comments to this blog. Of course you can ask anything regarding Olympus system cameras FT or mFT. But as you know companies do not tell about future steps and camera models too much in advance. So be realistic in your expectations and think about what to ask if you really want it answered. Also my hands are tied (by me) in what I will write because the better I keep confidentiality the more I will get to know. That´s the name of the game, for me at least.

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The Panasonic GH3 calls to explorers

From EOSHD site Friday, 14 September, 2012 15:45

GH3 front and rear

Above – the new GH3 (click image to enlarge)

First sample videos will be uploaded here - https://vimeo.com/groups/gh3

The GH3 will be revealed on Monday September 17th at a Panasonic press conference in Cologne, home of this year’s Photokina 2012. EOSHD will be there when the show opens on Tuesday to get all the juicy hands-on details.

 

Panasonic GH3

Above: GH3 prototype – the silver socket is a flash sync trigger

Handling is greatly improved. The GH3 has a Canon 5D Mark III style control dial on the back instead of the plastic d-pad on the GH2. There’s a further dial on the top and rear so three in total plus no less than 4 programmable Fn keys.

A mode dial on top selects the camera’s shooting mode and a 2nd mode dial on the left selects the drive mode. There’s a flash sync socket on the front near the lens mount. The chassis is larger and constructed from magnesium alloy like the 5D Mark III.

GH3 rear dial

Bruce Logan's secret GH3 shoot

There’s a Hollywood promo video shot with the prototype GH3 by Bruce Logan, Mick Jones, Philip Bloom, Chrissy Randall and others. We see a glimpse of this in the leaked YouTube video  below as first revealed by 43rumors (unfortunately now removed).

Rolling shutter is still there judging by the train shot in the promo video so that rules out a global shutter for now.

I have heard a rumour (note purely a rumour!) that Sony were involved in both the sensor and OLED viewfinder manufacturing on the GH3. I’d be surprised if it a Sony sensor because Panasonic are more than capable of making their own. But it does share one thing in common with the excellent sensor in the OM-D E-M5 – it is 16MP. The other rumour is that the sensor is the more common CMOS, no more NMOS like in the GH2. If true then I have to say this is a good move because the NMOS sensors in the GH1 and GH2 were not quite able to match the colour and lack of fixed pattern noise / banding of the best CMOS sensors in my view.

GH3

The codec has moved up significantly to ALL-I 72Mbit 1080/60p. There’s also a 50Mbit mode. This is one of the GH3′s strongest features, if they have as good a sensor read-out as the GH2 we should be seeing C300 levels of detail in 1080p – but at 60p and high bitrates out of the box, not just 24/25p in AVCHD! Great for slow mo. The other great thing is that it appears 1080/60p is available not just in AVCHD mode but Quicktime MOV and H.264 MP4 – some nice edit friendly formats there and more broadcast approvable than a hacked codec. I see little reason to hack the GH3 as it seems to have so much out of the box this time.

I cannot see where the stereo mics have gone on the new weather sealed body but they are still there according to the leaked specs. The mic socket is 3.5″ not the smaller 2.5″ and an XLR accessory grip will be available.

I am extremely impressed at the lengths the Lumix team has gone to with the GH3 and it seems they’ve been very well advised as well. I don’t think any other video capable DSLR ticks as many boxes as this does.

Next week should very interesting indeed!

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VIDEO INTERVIEW: DEATH IN SYRIA – HOW GLOBALPOST’S TRACEY SHELTON CAPTURED HER EXTRAORDINARY IMAGES

Post in DSLr News Shooter  by site editor Dan Chung:



Perhaps no images have captured the vicious conflict in Syria as graphically as Tracey Shelton’s shots capturing the moment a tank blast killed three rebel fighters at a barricade in Aleppo. They went viral and were quickly picked up by mainstream media around the world. Few realised that although they look like stills, they were actually taken from the video she was shooting there on a Canon 7D. Global Post has now put that out and it helps to explain the context of those images.

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Sony RX100 review

Publicado em 22/07/2012, por em eoshd.

http://www.eoshd.com/content/8499/sony-rx100-review

From eoshd.com

The RX100 is a camera that fits in your jeans pocket. Would I consider intercutting RX100 footage with 1080p from a pro Super 35mm cinema camera? Yes I would.

This should give you an idea of what a monumental achievement the technology of the RX100 is.

Berlin Museum Island corridor shot on the RX100

Berlin Museum Island corridor shot on the RX100

The RX100 bares a striking piece of text on the base. ‘Made in Japan’. This speaks volume about Sony’s approach to this camera. Advanced propriety technology fresh from the lab which is too complicated and delicate to have manufactured outside the lab itself.

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10 Examples of Stunning DSLR Cinematography

Publicado em 18/07/2012, por em nofilmschool.

From nofilms

They don’t look all that different from the still cameras of yesteryear, but recent DSLRs from Canon, Nikon and Panasonic do more than shoot still photos: they shoot a bunch of still photos in rapid succession and string them together into fantastic movies. Sure, compact point-and-shoot cameras also have a movie mode these days, but the large sensors inside DSLRs make them capable of producing eye-popping movies for mind-blowingly cheap… provided they’re in right hands. Here are ten sets of the right hands.


Solitude by Robin Risser

An incredibly painterly short reminiscent of Jean-Pierre Melville’s Le Samourai. Shot on aCanon 5D Mark II:


Nocturne by Vincent Laforet

The first video shot on the new 1D Mark IV, with no lighting other than street lights and the nighttime glow of LA. Shot on a Canon 1D Mark IV:


Hecq Vs Exillion – Spheres Of Fury by Tim.Chris.Film

A wonderfully low-contrast, bleached seventies aesthetic, along with great editing and titling. Shot on a Canon 7D:


Re-enacting the making of Mao’s China by Dan Chung

Great job of shooting in a documentary setting by Dan; also a good example of jellocam during handheld work. Shot on a Canon 5D Mark II:


Year in my backpack by Guy Jackson

Guy traveled with a DSLR in his backpack for a year. Nuff said: you can’t do that with full-size video camera. Shot on a Canon 5D Mark II:


The Second Vision by Martin Lang

Another very nice low-contrast look, via a custom curve. Classic hairstyling near the end. Shot on a Nikon D90:


Near Sighted by Renaud Duval

A solid collection of macro shots taking full advantage of the DSLR’s large sensor size. Shot on a Panasonic Lumix GH1:


Egypt / Lebanon Montage by Khalid Mohtaseb

Khalid gets terrific textures out of his images and employs a dolly to great effect. [via Filmmaker Magazine] Shot on a Canon 5D Mark II:


Perya by Bob Nicolas

Very nice short doc on carnival workers in the Philippines; makes good use of DSLRs low-light capabilities. Shot on a Canon 7D:


Satuday Night Live intro by DP Alex Buono

Typically NBC uses broadcast HD cams that cost six figures, but for the intro sequence of Satruday Night Live DP Alex Buono went with two cameras costing less than $3k each. Yes, DSLRs have arrived. Shot on a Canon 5D Mark II and Canon 7D:

And there you have it! Ten examples of great DSLR cinematography; expect millions more to follow, until we all grow tired of shallow depth-of-field videos and 1/3″ sensors start being employed for creative differentiation ala the deep focus of Citizen Kane.

To see more DSLR videos, check out the DSLR Cinema group on vimeo. Or, if you know of some great videos that I didn’t spotlight here, please share them in the comments! And if you want to get started with DSLR cinematography, check out The DSLR Cinematography Guide.

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Zacuto Revenge Shootout 2012 Part 2 shock – Francis Ford Coppola and majority prefer Panasonic GH2

Publicado em 16/07/2012, por em eoshd, Zacuto.

from www.eoshd.com

Francis Ford Coppola gives his answer in the Zacuto Shootout, choosing in order of preference the Panasonic GH2, Alexa and Epic

Francis Ford Coppola gives his answer in the new Zacuto Shootout, choosing in order of preference the Panasonic GH2 (lit by Colt Seaman), Alexa and Epic

Get the most from the GH2 – Read the EOSHD GH2 Shooter’s Guide

The results are in from Zacuto’s Revenge Of The Great Camera Shootout 2012. The majority of those at the cinema screenings – including Francis Ford Coppola preferred Colt Seaman’s lighting and the capturing of it by the Panasonic GH2.

This choice was above the stiffest possible competition including the Sony F65, Red Epic, Canon C300 and Arri Alexa. There’s a comment from Part 2 which really stands out for me and it sums up the reason EOSHD and my passion to write my GH2 book and the blog exists -

“The thing I was most impressed with is that some guys or gals with something to prove did better at lighting than the established cinematographers with a good camera” - Bruce Lundeen (33 min 13 seconds)

This is how you make a great film, a great shot, a great scene - Passion, hunger, creativity and a $700 camera.

 

Nick Driftwood

Nick Driftwood who provided the settings for the GH2 hack on the shootout

Spoiler alert! If you haven’t yet – I recommend seeing Part 2 at Zacuto here before going further

Zacuto’s anonymously labeled comparison has now been outed. For digital theatre screenings in 2k or 1080p, extremely high end cameras simply don’t look that much different to the lower end ones. It is therefore the lighting and the skill behind the camera that makes a larger percentage of the difference. As the level of skill involved here behind the camera was all very high, each scene was similar but the GH2 was still able to overcome the F65 or Epic, mainly because -

A) It was handled better
B) The lighting was most creative
C) The technology inside the GH2 was advanced enough to deliver on this shoot relative to a $70,000 F65

Now this to me is amazing and not just the fact that talent is what matters. This is obvious! I feel Zacuto’s film tends to concentrate on the latter and rather glosses over the former. But both messages are important for me.

The reason EOSHD came to be at the start of the DSLR revolution was because I believed back then, and still do now, that the tools you need to create stunning looking cinematography are now available for under $1000. This is my philosophy and I’m sticking to it.

Money – especially not on the camera side – should not prevent people from discovering their talent, learning their craft and capturing their vision as a cinematographer or filmmaker.

That talent can overcome adversity is the message of Zacuto’s Revenge so far. But less obvious to many is just how good the GH2 is as a digital cinema tool. For me as a tech fan as well as a cinematographer it is just as exciting as the talent that goes behind it. This comparison also helped reinforce my point that the 7D is an absolute pile of crap, that when shot with against the GH2 it noticeably falls apart with a soft image with moire and aliasing in abundance. Again you can overcome the shortcomings of Canon DSLRs with skill… But since the GH2 is just $700 why waste your money on an inferior product that costs more? It pains me for the situation to be as it is and I rather threw my eggs in the Canon basket upon naming the site back in 2009 – but ever since then they have failed in every way apart from the $15,000 end of the market. It continues to be the case, that Canon have fallen short on image quality in video mode on their DSLRs relative to Panasonic. They have major questions to answer. I am sure Tim Smith in the Zacuto screening was trying to put a positive spin on things, and good luck to him.

The DSLR revolution is not dead but Canon tried to kill it.

The results… Part 2 Spoilers beyond this point

When will the dynamic range obsession end?

The big mistake the FS100, F3 and C300 team made on this shoot was to try and show off the dynamic range of the cameras. More dynamic range does not always make for a better looking image. It is there to give you more choices in post – “Do I save the highlights here, and bring up the shadows there?”

The lighting for the C300 and FS100 in particular was unbelievably muddy. Considering there was a huge window at the back, to try and trick the viewer’s eye into thinking the interior would look like a 10pm dinner party with that kind of backdrop is too far a stretch. Which leads us to a big lesson for all filmmakers – don’t insult the audience’s sense of realism, especially not in a flat and boring way. Surrealism is fine if it is imaginative and purposeful, but flat falseness breaks the all important suspension of disbelief.

No surprises, please

Judging from the audience reaction the Zacuto shootout, the results were a little surprising – unless you are a GH2 shooter. Pair it with the right lenses, the right lighting, the right subject and most importantly the right cinematographer and director – and those who use this camera seriously and not just as a one off know that the end result will look as good as Hollywood. In fact there’s very little reason why the image from a $15,000 camera like the C300, Sony F3 is any better – it is just specs – and as we’ve seen, specs are so often meaningless.

It is the optimal end result which matters.

Speaking of optimal – the RED Epic was somewhat hamstrung in this test by not being able to stretch its 5K legs and similarly the Arri Alexa did not get a very stern test from the internal studio lighting setup. Had the screening been 4K it would be obvious that the F65 and Epic would be number 1 and 2 respectively because they’d stand out. With all else equal resolution makes an image ‘pop’, just like great colour and contrast does. Today both the Alexa and Epic (and soon the F65) are Hollywood gold standards and they give you more creative choice in post, as well as delivering better resolution than any of the other cameras in the test apart from the Sony F65. The F65 did stand out for me – because it reminded me most of film.

Specifically the silky silver screen Kodak look of Hitchcock.

Sure the highlights were pink, which was a slight worry because that implies the green channel clips before red and blue – but I am sure that issue was specific to the shoot and not a general problem with the camera. It had a superior colour gamut to the the Epic.

In the end, in those conditions, the GH2 could mix it with the very best. A $700 consumer camera versus a $70,000 Sony F65 – and most people watching in a theatre (let alone on the web) chose ‘B’ including Francis Ford Coppola. That is the fact of the matter. And I know many people with their hopes and dreams invested in high end gear might have a hard time swallowing that.

Here are my original thoughts, and how they transpired in Part 2. I won’t pull any punches in my analysis and comments here, so if you were the person responsible for the lighting and camera on the test please do not take my views personally. It is only my opinion of an image, not you. This one single test is not meant as a career critique and should not be taken to heart!

Camera A – Sony F3 – Nancy Schreiber ASC

Nancy Screiber - Sony F3

How I saw it blind

A bit muddy, didn’t like the low contrast, the lower colour temperature or the slight shift to yellow. A bit metallic looking and not as emotionally satisfying as B or C.

The camera and crew

Low contrast = trying to maximise dynamic range. Don’t do it, it looks shit. There’s a prime example of this and it is the new Sony compact, the RX100. Try taking a still in low light at ISO 3200 – the shadows are there – but they look grey and noisy. The colour is there but it looks muted. Now switch to Handheld Twilight Mode. This layers 6 stills on top of one another to enhance tonality. The ramp from low to high is steeper, but more dynamic. The blacks are crushed – it enhances contrast and the atmosphere. It is the night after all. Tonality is rich and velvety, the noise is gone. And that leads me to…

Camera B – Panasonic GH2 – Colt Seaman

Colt Seaman GH2 shooter

Colt Seaman – lead GH2 cinematographer on the Zacuto shootout 2012

How I Saw It Blind

Much better, loved the colour, plenty of detail in the blacks. Actors no longer in the shade. Highlights in window only weak point but preferred the warmer colour tone. The only negative is that this shot looked a little bit plastic and not quite as understated as others.

The Camera and Crew

Sometimes to crush the blacks makes what detail you still have in the lows more noticeable. A greater contrast and a greater tonality. Colt’s best move here was to increase fill lighting to bring up detail in the blacks but the colourist and camera maintained a punchy high contrast to the image. They didn’t bring down saturation, and went for a warm feel which suited the scene. It was a party, people mingling, it should be warm. The cinematographers who went for a cool white balance made a terrible error. Always match the way the scene is written to how it appears on screen. The only con was a slightly staged look to the woman standing centre-right. Her legs look plastic. Skin tone is not the GH2′s strong suit because it does tend to have a slightly yellow cast to pink due to the sensor. It is subtle, but it is there. Did it hurt the image on this occasion? Not very much. Could it be something to watch out for? Yes. And that is why you read the tech blogs! One thing I would like to see in the GH3 is a more Sony-like sensor when it comes to skin tones, velvety reds and deep oranges.

Camera C – Red Epic – Ryan Walters

Ryan Walters - RED EPIC

How I Saw It Blind

Great detail on the wide shot at the start, of the table near the window, visibly more than Camera A. Very nice all rounder with no real flaws. F65? Alexa?

The Camera and Crew

Do you know why people tend to capitalise RED and EPIC? It is because Jim Jannard is a capital letters kind of guy. I have found this through personal experience. Do I admire the capital letters approach? Yes I do actually. Did I admire the treatment of the Epic in this test? Not so much. There’s zero mention, zero disclaimer, that this is a 4K fish swimming in a 2K pool. Resolution, along with colour, is one of the biggest things a camera brings to the shoot. Had this been screened in 4K people’s minds would have been made up. What this does show however, is that 99% of today’s audience do not care about 4K. They will do in the future so be prepared.

Camera D – Apple iPhone 4S - Michael Koerbel

Michael Koerbel - iPhone

How I Saw It Blind

One that visibly falls short even on the web. A very soft image to begin with, improved on close-up. Didn’t like the artefacts on edges of highlights, but cinematographer did a great job squeezing the dynamic range in the scene to fit. I think this was the iPhone shot and the size of the bokeh / deep depth of field is pretty telling due to the small sensor.

The Camera and Crew

Michael did a superb job here. We’re talking about a *telephone* whose flaw is to lack dynamic range and shallow depth of field because of a sensor that is sized down to match the razor edge of the iPhone’s profile. No great technological shame in that, rather quite the opposite. The iPhone still trumps the 7D in the resolution stakes, and doesn’t suffer from as much moire or aliasing. I only wish visionary Steve Jobs was still alive to see the results as he’d be proud.

The iPhone scene in this shootout is actually one of the most telling. What was missing was a depth of field control (a shallow separation between actors and backdrop) and 24p. The small sensor and lack of 24p crippled the image, but the other stuff didn’t as much. That tells you that in a controlled studio environment like this you can adjust the lighting to match the dynamic range you have available in the camera, and that 15+ stops of dynamic range is god damn overrated.

Camera E – Canon C300 – Polly Morgan

Polly Morgan - C300

How I Saw It Blind

No major weaknesses in this image, camera wise (apart from some aliasing on the high contrast edge of the lamp shade), good detail. But the lighting is a little murky (shadowy actors again) and colour temperature isn’t warm enough for my tastes. I’d say this was the FS100.

The Camera and Crew

If I am being blunt and honest here – I am so please humour me – this was an uninspired shoot to say the least, with the actors in the shade and their grey hair as a result. The camera has no real flaws because Canon set out to make a ‘very good 1080p’ camera. That $15,000 does not however give you a magic wand over a $700 GH2. It makes your life easier with a built in ND filter and an image which you’d expect not to have any flaws for that amount of money. It also has a rather nice form factor which dumps the traditional camcorder shape where it belongs, in the bin. But you don’t pay for a leap in image quality, you pay for convenience. As far as the lighting and set up of the scene goes in the shootout I do wonder what the C300 team was doing. Cinematography may be first and foremost a skill of aesthetic judgement but it is also a technical discipline too. Sadly I feel Polly was uninspired in the former and uneducated in the latter, from the very small slice of her work I see here! It didn’t please my inner geek that in her Part 2 soundbite she didn’t recognise how to spot the 7D in the shootout, with all that moire and softness – and if one doesn’t know the difference between Canon DSLR footage and F65, clearly one’s technology knowledge is not as broad as it could be.

Camera F – Arri Alexa – Rodney Charters

Rodney Charters - Alexa

How I Saw It Blind

Nice warm colour balance, outside area looked superb on this shot. Hard to tell via web but could be the Alexa or maybe the Epic? Certainly a lot of dynamic range on display here.

The Camera and Crew

Looking at this again it does feel very 24. Rodney has a pretty unique style and he brings it with him when he arrives on set. Although this scene ended up being more muted in terms of contrast and colour than the GH2, if the scene was more challenging it would have won out. There are no real flaws in this one. I loved Drive, which was shot on the Alexa and I love Arri’s purist no-compromise approach to digital cinema cameras. We didn’t see a strenuous test of the Alexa technology in this instance so what you’re seeing, especially via Vimeo is rather the Alexa and Rodney Charters on a leash.

Camera G – Canon 7D – Michael Negrin ASC

Michael Negrin - 7D

How I Saw It Blind

The problem with this scene is that the lighting inside is unrealistically dim given the huge window and bright outdoor sunlight streaming through the window. This fixed nothing because somehow both the highlights are blown and the set is too dark. In my opinion this scene looks worse than the iPhone because it isn’t naturally lit. A few give away signs on this are the moire on the lamp and window frame. Blown highlights and muddy shadow detail. If I was being cruel to Canon, like I often am, I’d say this was the dated old 7D and not particularly well handled either. Sorry! But that is how I saw it.

The Camera and Crew

Michael did a poor job lighting, as did the camera in capturing it. This isn’t my opinion, it is a fact. This isn’t unexpected, it is high time for Canon to get their act together in the huge sub $15,000 video market, because I am really pissed off with them right now and their complete failure to give me what I need, be it at $1000, $3000, $6000 or even $10,000.

Camera H – Sony F65 – Sony Approved Cinematographer

Sony F65

How I Saw It Blind

Stands out. Not as natural looking as camera C but pretty damned good. Nice dynamic range, but not as flat as some – satisfyingly punchy and contrast image with good tonality. Moody lighting added dramatic ‘Hitchcockian’ feel. Colour slightly unnatural but again reminds me of Rear Window film-like earlier Technicolor look. Certainly get the affect of the sun streaming through the window onto the floor with this scene. To me this reminds me most of the GH2 with is a superb camera if you know how to work around its limitations.

The Camera and Crew

The anonymous corporate team behind this shoot did not change any lighting. That the camera was able to stand out regardless is a testimate to how the F65 is possibly the best digital cinema camera in the world today. For me, it simply looks the most like film – the highest compliment of all. Yet it has none of the drawbacks of film like noisy high sensitivity, expensive processing and the soon to be unavailable non-digital media. If I was to choose my ultimate camera right now, money no object, then it would be this one.

Camera I – Sony FS100 – Den Lennie & Mick Jones

FS100 - Den Lennie

How I Saw It Blind

Although the roll off was nice on the guy’s red shirt near the window this is the third scene in the test with some aliasing and murky colour. Also the window frame looks distracting for some reason when the focus rack occurs, not a nice roll off in the highlights. No super-white, clearly someone trying to protect the highlights but it doesn’t help the overall image, better to have more contrast BUT the main reason I didn’t like this scene as much as others was down to the lighting not the camera setup. Fill lighting should have been brought up far more, to match large window and brightness of outdoor lighting. All the actors are in shade!

The Camera and Crew

Nearly everything aesthetic about this scene is wrong. The lighting is off. There’s zero technical reason why the audience should not have chosen the FS100 as a favourite (as they did the GH2). Tonal range in this scene was heavily compressed, especially in the highs which lead to an ugly fiasco in the window where the window frame appears unreal and distracting. I have to say that the FS100 team did not get the best from that camera, for whatever reason, on this occasion. It is not the camera’s fault. Den Lennie was talking about maximising the 8 bit codec on the FS100. But he’s maximised it all for one thing – dynamic range. Doing so comes at the expense of tonality, highlight roll off, contrast and so many other things. This is why I don’t use CineStyle on DSLRs and it is why I don’t shoot flat on the FS100. In fact I’m not a big fan of extremely flat picture profiles unless you’re shooting raw, because the extended dynamic range and muted colour comes at the expense of the amount of sensor data captured. When you are baking a lack of colour and contrast into AVCHD it is dangerous, because you need to bring it back in post and you are reconstructing data that isn’t actually there. Fixing something is never as good as working with something which isn’t broken in the first place so pleasecan we have an end to this obsession with shooting LOG on a compressed recording format like AVCHD. It is an absolute nonsense. By all means flatten the image a little bit but not an extreme flat profile!

And finally…

Compare the results to the blind ‘taste test’ below conducted by No Film School. Here’s what the masses had to say about their favourite image of the Shootout. It goes GH2 with 30% of the vote, followed by Alexa with 19% with the others failing to register above 9%.

Read my thoughts on Part 1 here

No Film School - Zacuto Poll

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Revenge of the Great Camera Shootout 2012

Publicado em 16/07/2012, por em Zacuto.

Part Two proves that beauty truly is in the eye of the beholder. Does talent, experience and creativity trump technology? You decide!

In Part One of Revenge of the Great Camera Shootout 2012 you were presented with unlabeled footage of a complex party scene designed by Bruce Logan ASC, the test administrator. We heard form legendary DP’s in the industry talking about what being a “cinematographer” really means to them; in many cases challenging us to rethink our understanding of camera technology and how it relates to filmmaking–and how all of that relates to talent, creativity, collaboration and experience.

 

In Part Two you’ll see in the audience reactions and discussions, the results are subjective and everyone has their own personal opinion on which camera looks best. While some are delightfully surprised at the image quality of one camera over another, others were upset.

Each camera DP specialist interpreted the creative shot depending on their own taste, personal style and experience, not necessarily showing the best dynamic range of their camera but to make the scene look pleasing to them. You will see actual dynamic range tests with no variables changed in Part Three coming August 15th.

The cameras you chose may surprise you, but don’t think of this as an end-all indication of which camera you should shoot your next project with. Think of it as an education in what options are available. As many have said not every camera is right for every job.

Have you made your choices from Part One yet? Prepare yourself–you might be surprised at what you see. Warning–real image quality make vary depending on your ability, experience and talent.

watch video here.
Great Camera Shootout - Part One
Production Logs Revenge Of The Great Camera Shootout

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10+ steps to becoming mega successful in video production and probably winning many awards whilst becoming super rich!!

Publicado em 11/07/2012, por em Philip Bloom.

www.philipbloom.net
WARNING: There will be adult language in this post. A lot. Sorry!

A bold title for a bold post. Of course it’s absolute nonsense! I see this sort of thing everywhere! 10 steps to losing weight, 10 steps to increasing your mental capacity, 10 steps to pleasing your woman! There is no magical list to follow, BUT there are many things that you should think about that will help you stand out from the crowd. I am not going to ask you to sign up for one of those annoying exclusive mailing lists to access this. Like everything on my site, the info is free for all…and of course most of this is actually pretty obvious!

Now, of course if you all follow my steps and for some reason all of you live in say Muncie, Indiana, we will have a problem as there may be some competition… But generally most of this really is common sense and you should know it already. If you don’t then please go to your nearest fishmongers and get someone to slap you with a wet kipper. Very invigorating but smelly. Then take the kipper home, smoke it and have it for breakfast. Lovely.

I will go through these points from personal experience. I have been lucky enough to have been doing this for over 23 years and have learnt a shit lot in that time, and my innumerable screw ups whilst learning may help you!

1: So, number one is: There are no top ten steps, and if someone tells you otherwise they are talking bollocks. There are COUNTLESS things you need to do to succeed. I will go through some of them based on personal experience.

2: The work will not come to you. Getting the big break while sitting around waiting is about as likely as winning the lottery. No matter how well your student film from film school was received, Adidas is NOT going to call you up to make their next spot. You will need to put in a lot of hard graft. Getting your name out there may never happen. I know countless talented directors and writers who are not doing what they should be doing, as there simply is not enough work in that field to support their families. They make corporate films, anything to bring in the money.

3: Don’t be a snob. Very little is beneath you. Even though you shot some fancy short film on the Epic last week, if someone offers you a gig to film a corporate event then unless you are rolling in cash take it. Why? It’s money. Money pays the bills, rather important. Also this client may be giving you a crappy job today, but next week may offer you something super cool. Act like the job is beneath you, and that 1 week in the Seychelles they were going to offer will go to someone else with less attitude.

4: ALWAYS give every single job your everything. Look at those wedding filmmakers. A potentially soul-destroying way of making a living in this business due to repetition and the damn hard work needed. But by making every one better than the last, your reputation will grow as will your skills as a filmmaker. Anyone can go and shoot a beauty film of the Alps. Not everyone can make a small, dull wedding into a beautiful film. That is talent and much of that can be learned. This can be applied to anything! Make that corporate film of the manufacture of ball cocks for toilets the greatest thing ever. Make it Paul Thomas Anderson good! Well, as good as a corporate film of ball cocks for toilets can be!

You see, one of my favourite challenges in filming 17 years for news was not making long form docs, or travelling the world. It was making something of nothing. Given a story with NO pictures, come up with a treatment on the day, film it, edit it and get it out by 5pm that day. Now that was tough but enormously satisfying. Another example is there is a lobby in the Westminster offices of the broadcasters in London. It’s not especially sexy. Large frosted daylight windows, tungsten light, a fair bit of space. The problem is, it is used around 9 times a day on the program. You can see package after package go out with the SAME background. Why? Lack of imagination and creativity. My biggest challenge was to be told to do an interview in this incredibly overused location, and my challenge to myself was to make it unique. Is it possible? Yep. Lighting, camera position and much more. Compress the background using the 2/3″ lens by positioning the camera a long way off. Use the daylight to bring in a nice blue-ish background whilst lighting for tungsten. There were hundreds of ways of making things look different. You just have to make an effort and think! I always said that the day I am no longer challenged by my job is the day I leave. The moment I leave my lights in the car and stick a camera light on the top of the camera is the moment I need to change jobs. Always put 100% into every job you do. That is what being a professional is.

5: Don’t do it all yourself, find a good team to work with. Whether it’s other cameramen, a good soundo, good editors. You name it, find a team you trust. You most likely won’t be able to use them a lot of the time. Often it’s just you, but ask their opinions on stuff. Find them and use them. A team you can trust is worth its weight in gold.

6: You WILL fuck up. Guaranteed. Accept it. Fucking up whilst in a staff job is better since, unless it’s pretty serious, you will still have a job. Fucking up as a freelance is tougher, as your client will need to be forgiving. Ideally you already have a relationship with them and they will understand. Don’t blame someone else. Take responsibility. It’s your mistake and you won’t make it again. That’s the great things about fuck ups. I fucked up SO many times in my news career. Mute sound, wrong colour, crossing the line, forgetting to hit record, handing over a blank tape and recording over the rushes. You name it and I have done it. But you know what? I only do each mistake once. The only way you will learn is by making mistakes, admitting them, and learning from them. Don’t go though life thinking you are perfect and never make mistakes. That doesn’t happen in the real world. Don’t make excuses. You fucked up. Take the blame and move on. I still fuck up to this day.

7: Love your job. Absolutely essential! Do you hate filming? Then do something different. I am lucky enough to be doing what I love. I never believed this was possible growing up with a father who hated his job. I assumed that was what was expected. I never realised you could do something you loved and get paid. This is a wonderful creative career, and if you are making money in it they you are damn lucky! Embrace that!

8:If you are not getting creative satisfaction out of the work that pays, your bread and butter, what is stopping you making something that fires you up in your own free time? A huge amount of work on my site under films is just that. Personal films done to fulfill my creative urges. Doing these will make you happy and maybe you can bring some of that creativity into your mundane work? Trust me, without these personal outlets I would have felt stifled.

9: You don’t need a Red. You don’t need an Alexa, you don’t need a C300. Any camera will do, to a degree. Don’t listen to the chattering masses on the internet who say you MUST film on X camera as your Y camera is shit. X camera has .5 stops more dynamic range and Y camera has more noise than camera X, using camera Y would be INSANE! That is nonsense. Yes, some cameras will make your life easier and some will make your life harder. I don’t subscribe to the idea of using the shittiest camera you have because you are an artist and you can make anything shine. Nonsense. Use the best camera you have access to. The camera is NOT the most important thing. You and your ideas are. But don’t be a camera martyr and say “my work is what is important hence, not the camera, I shall film this on my iPad!” Don’t be silly now!!

10: An expensive camera won’t make you a better cameraman. It will make you more broke! Want to upgrade your T2i to a Scarlet? Why? Skills are learnt with lesser tools. Not expensive ones.

11: Learn how to do EVERYTHING. Learn how to produce, to direct, to edit, to shoot, to do graphics etc . Why? It gives you a greater appreciation of what everyone does. Don’t do it all, but knowing what is needed to do a certain job will make what you do better.

12: If you really have no talent at all yet still enjoy shooting for fun, keep at it. Eventually you will get better, and if it makes YOU happy who gives a crap what the critics say?

13: Gear…do you need it to make yourself better? Of course not. It may lift your production but it won’t make the content any better. Remember if you polish a turd it will still always be a turd. Concentrate on content, that is where the value is. Then if you have some extra cash go buy some nice toys!

14: Promote the crap out of yourself, make specs spots. Do people favours. Do anything you can (almost) to get the work. Share your work on Vimeo, ask for critiques, accept them. Make changes. Improve. The list goes on and on.

15: Don’t listen to the trolls. I myself have issues with listening to that advice. But it’s not worth it. Anyone who takes the time to be nasty online to you is not worth your time of day. Leave them to their mother’s basements and you go out and make your next film, whilst they eat their next bag of Cheesy Puffs whilst sitting their y-fronts.

16: Don’t listen to anyone, including me! Let me rephrase that. Don’t listen to just ONE person. You are your own person. Never believe one opinion. Have faith in yourself and it will pay off! Advice from others with more experience is essential. Just don’t let one person get you down. I was told I would never make it 20 years ago by one person senior in my company and was laid off. A few months later his replacement said, “you have something, I believe in you, come back.” That was my mentor and friend Gerry Williams.

17: Do not give up if the work isn’t coming in when you start. I had 17 years of a highly-paid, comfortable job that was still challenging me to a degree but not enough. I needed to spread my wings, so I had to give it all up to go into the scary world of freelance. I jumped straight into a network current affairs series, then had 3 months of almost nothing. Terrifying. Did I give up? Nope. I pushed harder, searched for more contacts and eventually the work came. Scary at the time but have faith in yourself. If you don’t nobody else will.

18: You NEVER stop learning. I learn something on every shoot, through a cock up or by seeing how someone else does something. Never believe you know it all, because if you do believe that then you neeed to urgently get yourself to the nearest hospital to have your head removed from your anus.

See. I got to 18 and I can keep on going, but I think you get the idea. I hope some of this was useful. I am going to be offline on and off for a while now for personal reasons. If you need to reach me urgently use my email as I won’t be checking twitter.

PEACE!

Below is a personal documentary I made. For fun, for passion and it remains one of my favourites. Shot on the NEX 5n. Go figure!

 

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Sony to produce first full frame DSLR with 1080/60p and EVF

Publicado em 08/07/2012, por em eoshd.

Sunday, 08 July, 2012 18:23

Sony A99 specs - full frame DSLR

Some interesting Sony A99 video specs have been put into the wild from a prototype model.

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LEARNING TO FLY: STEADICAM GOLD WORKSHOP 2012

Publicado em 08/07/2012, por em Dan Chung.


By site editor Dan Chung:

www.dslrnewshooter.com

“Steadi-GoPro” @ Genting Steadicam Gold Workshop 2012 from Wan Zhong Wei on Vimeo.

“Steadi-GoPro” @ Genting Steadicam Gold Workshop 2012 from Wan Zhong Wei on Vimeo.

Talk Steadicam and most people think of The West Wing’s walk-and-talks or the guys you see on the sidelines of football matches, but it has a place in factual shooting too. I’ve always been fascinated by the look and feel you get and tried to use the lightweight Steadicam Merlin in some of my past DSLR news features.

Even so, I thought hard before paying out for Asia’s first Tiffen Steadicam Gold workshop. I’d previously considered doing a course but they’d always been far away. When my filmmaker friend Joseph Jang told me that there would be one in Malaysia, led by Steadicam legend Jerry Holway and inventor Garrett Brown, I figured I had to attend. It wasn’t cheap – but it proved well worth it. It was also the most fun I’ve had in ages.

Read more…

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Updated 42 Mbps Panasonic GH2 PTool v3.62d Patch Visual Instructions

By Thorsten | Published August 18, 2011

see post on site

UPDATE August 22,2011: I have had great stable results with the 56Mbps patch setting for 1080/24p and also 720/60p. Auto Quantizer Details set to 4-All to Details for 1080/24p and 720/60p. Patch is not stable in 1080/60i, don’t even try it :) Hopefully we will have a fix for this soon.

I think we may have a solid Canon EOS 5D MK2 video rival on our hands with the newly released Panasonic GH2 PTool v3.62d patch by Vitaliy Kiselev and Chris Brandin. For still images the much larger Canon sensor is still clearly superior. Your donations helped make this incredible new version possible, so please keep the donation pool flowing. This update took only a couple of weeks to release…donations do help  :)

Reader Lars in Berlin, kindly informed me of the new patch release, and I quickly had to try it out today. Yes, everything works as promised and PTool v3.62d is completely stable on my NTSC GH2 using the 42Mbps patch for 1080/24p and 720/60p with the 14-140mm lens and Sandisk Extreme Pro 45MB/sec card. I shot for 30 minutes in 1080/24p and 720/60p, zooming in and out on the family cat and other moving targets, at all the GH2 native ISO’s of 160, 320, 640, 1250, and 2500. Shutter speeds were the standard 180 degree shutter or 1/50th and 1/125 as it is commonly referred to in cinema circles.

Lars just post this very delicious 42Mbps short film. Very well done :)

Read more…

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To Zoom or Not to Zoom: Choosing Lenses

Publicado em 07/07/2012, por em Bhphoto.

By Allan Weitz

www.bhphoto.com

Updated: Tuesday, June 12, 2012 – 9:05am

How many lenses do you really need? If you’re Henri Cartier-Bresson, one might be enough. But if you’re shooting a complex event like a wedding, you’re going to need a more generously stocked camera bag. The most important tools for any photographer are cameras and lenses. Deciding which ones are necessary requires some serious thought.

Optics come in two varieties: zoom and fixed focal length. The “ideal” lens arsenal is a matter of personal taste. Zoom lenses are convenient—they save a lot of legwork by enabling you to frame tight shots from a fixed position, which at a crowded wedding can be a big plus. The downside is that with rare exceptions, the widest aperture you’ll find is f/2.8, which is fine for outdoor shooting but less than optimal for indoor shooting. How can you get around this lens-speed issue?

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Two great low budget music videos shot on the GH2


Tuesday, 26 June, 2012 20:11

I hope these inspire some shooting action. I sometimes get a accused of being a bit of a GH2 cheerleader, with pom poms. But the results from a $700 consumer camera speak for themselves. To me it will always be big news that aspiring filmmakers have access to this kind of image quality for $700, regardless of how much effort and money is required for good content.

The first video is by an Oslo based small production team called Welterwerk. DP is Christian Ekrem. I love the retro feel in this kind of content. The lenses were just as vintage. They used a Pentacon 50mm F1.8 (this is a $50 lens!), a Pentacon 28mm F2.8 and a Asahi Pentax 50mm F1.4. Wide open the Pentacon helped to give a cinematic softness which reduces the sometimes slightly too crisp and digital image from the GH2.

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Does the Canon 1D X sharpen as well as the 5D Mark III? Plus bonus 1D Mk IV comparison

 

Thursday, 28 June, 2012 22:41

1D X - sharpen in post

Battle of the flagships

We had a small glimpse at what the 1D X was capable of last week. Now Associated Press shooter Ivan Sekretarev has very kindly provided his raw test clips to EOSHD. Here’s my view on them…

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